The web has long been hailed as the next great marketing frontier for entrepreneurs. But even with the best Web site, it's tough for little-known companies to attract online visitors. Sure, pay-per-click campaigns and search engine optimization strategies are a start, but they won't do much to help you find the customer who isn't aware he needs your product or service.
That's where a whole host of new technologies comes in. These low-cost marketing and communications tools let you reach customers and clients across the Web—in many cases, even those who don't know they're looking for you. The idea is to transform a static Web site into a constantly evolving experience, better engaging customers with audio, video, photos, and even community-generated content.
