Social Networking Graduates and Hits the Job Market

Facebook and other popular sites are turning into professional networks. How do these online Rolodexes line up?

Social networking may have started with friends gossiping in high school and college on MySpace, but users are now turning to networking sites for professional reasons as well. Work is becoming as important as play in this new medium, with job-seeking as crucial as dating. Being able to see all your contacts' contacts helps people find multiple routes into the company they want to join. And the young demographic is broadening to include the parents of the teenagers who pioneered social networking in the first place (see BusinessWeek.com, 8/15/07, "Social Networking: Blah, Blah, Blah").

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