Wanted: VPs of Design

More designers are reaching the executive ranks. But where are they getting the general business knowhow they need?

Every Tuesday, John McGuire, the director of product design for the hip San Francisco-based bagmaker Timbuk2 Designs, spends two hours with a tutor, Erin Lowenberg. A veteran merchant at Gap (GAP) under Mickey Drexler, Lowenberg helps the 28-year-old McGuire review developing product lines, prepare for presentations to the management team, align his line planning with revenue goals, and learn other essential business tasks that he wasn't taught in design school.

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