Nokia Barges into Mobile Services

Ever since the mobile-phone powerhouse started the ringtone fad, it has been seeking a way to extend its reach. The new Ovi service is a marketplace of content

Long before Apple (AAPL) introduced iTunes or dreamed up the iPhone, Nokia (NOK) created a Web portal to let owners of its phones download snippets of music known as ringtones. It was the year 2000, and Nokia could see that selling content and services along with its hardware would be a smart extension of its business. But the gambit, called Club Nokia, irritated mobile operators, who wanted to run such services themselves—and who were also Nokia's biggest clients.

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