Digital Cameras' Second Wind

Consumers have started replacing their older models and buying second and third cameras for their households

As recently as the first quarter of this year, the market for digital cameras looked as if it were heading for a decline in overall demand. It seemed most of the people who wanted a digital camera to replace their old film cameras had bought one. According to market research firm IDC, digital camera sales in 2006 grew 15%, down from 20% in prior years, and were forecast to grow only 8% in 2007 (see BusinessWeek.com, 4/27/07, "Quick! Take a Picture!").

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