Rebirth of a New Orleans Coffee Tradition

Two years after Katrina damaged the franchise's 25 local stores, the brand leader of PJ's Coffee talks about the strength of the people and the brand

Like nearly every business on the Gulf Coast, PJ's Coffee, a famed New Orleans institution, suffered serious losses following Hurricane Katrina. Founded nearly 30 years ago in the heart of the Big Easy, pre-Katrina PJ's was a chain of 42 coffeehouses located across Alabama, Florida, Louisiana, and Mississippi. As a result of the disaster, all 25 of PJ's New Orleans stores suffered damage.

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