Neosporin and The Absurdity of PackagingHeather Green
Chris Colin has a quirky story that delves into how Johnson & Johnson worked to make Neosporin portable. It just brings up the absurdity and waste behind packaging. But what makes this story fun and interesting is that he explains how they thought up this campaign and product and the messaging that now Neosporin is portable…When in fact, as Switchboard reminds us it already was….And that’s the point, so much of what we buy these days is about some perceived need rather than a real one. And that means the marketing folks are doing their job.
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