Is "-onomics" the new "-Gate."
Emotionomics is a new book by a marketing guy named Dan Hill. I haven’t read the book yet (I will if they send it to me). But the mere title makes me think I’d be smart to tack “onomics” onto my next book. It’s an obvious attempt to catch some wind from the prop wash (a pilot’s term to describe the wind forces you encounter when flying behind another plane)of “Freakonomics.”
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