Helping Businesspeople Stay in Business

Self-starting Columbia alum Elena Bajic identified a problemthe inflexibility of corporate lifeand founded a company to help solve it

While at Columbia Business School, I was faced with the challenge that all professionals, men and women alike, face throughout their working lives: how to maintain a genuine work-life balance as we travel though different stages of life. Most newly minted MBAs throw themselves into their postgraduate careers, determined to advance up the corporate ladder as quickly as possible. However, when faced with personal and family issues, many of these professionals are forced to change their priorities. This readjustment may manifest itself by taking time off or cutting back time spent in the office.

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