Corporate blogs: Don't call them that!

Just had a sit-down with execs at Awareness, formerly known as iUpload, about blogging and other Web 2.0 developments in companies. Awareness has about 100 corporate customers, including McDonalds, Motorola and Northwestern Mutual. Some run blogs, wikis, and/or social networks internally. Some, like McDonald’s corporate responsibility blog, reach out to the rest of the world

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