YouTube Launches Video AdsRob Hof
People have been wondering how the popular video sharing site YouTube would make money, even as it has grown to 130 million unique users a months viewing upwards of 3 billion minutes of video. The basic problem is that viewers have grown accustomed to not having to view ads as part of the videos. And the standard today, so-called pre-roll ads which run before the videos start, have proved to be audience killers.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.