The Future of Machinima

Taking game animation and using it to completely different ends has become increasingly popular. Now developers are finding financial benefits from including the tools of creation within their products

It all started with John Romero's severed head—or rather, a gory block of 40 polygons representing it. The film in which it appeared, detailing the digital demise of id Software's (then) hairy head honcho, though somewhat unsophisticated, was in fact the inauspicious beginning of a genre of entertainment that now claims thousands upon thousands of shows as its own.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.