Can the Internet Snoop Out the Problems With Outsourcing?Heather Green
Influx Insights (hat tip to them two days in a row) has a great post about the dichotomy between the direction that branding took over the second half of the 20th Century and the direction that product manufacturing and customer service took. Brands became more about emotional attributes rather than practical ones. And companies sent their manufacturing and service overseas. The question is what happens when the quality of the product or service doesn’t live up to the emotional appeal that the brand is trying to make, whether its soft and squishy, trustworthy, or entitled.
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