TV and mags drive searchby
…a full 67% of online search users are driven to search as a result of some offline channel. This percentage clearly surpasses the 50/50 split between influenced and non-influenced online search users we predicted prior to launching the survey.
Good to see that we ink-smudged types have a role in the search boom. But the key is to come up with good ways to measure and monetize the impact.
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