The Success of Germany's Bionade Soda

The organic soft drink helped save a family brewery, but its commercial success and advertising campaign may alienate trendy, niche customers

It's a success story that sounds suspiciously like it might have been conceived in Hollywood. An entrepreneur sees that his family business is failing; spends years and virtually all the firm's money in developing a new product; and finally, 20 years later, his vision becomes a runaway hit.

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