Teen Marketing: Apple's the Master

Companies would do well to draw branding and marketing lessons from the creator of the iPod and the iPhone. Here's a look at what Apple does right

Like many of my Gen-X peers, my first encounter with Apple (AAPL) computers was at school. Apple dominated the educational market in the 1980s. But while there was no shortage of Mac geeks of all ages back then, Apple had yet to make a big impact on many teens' lives outside the classroom.

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