Skirting the Do Not Call Registry

Time-share operator Bluegreen and other companies have found creative ways around restrictions on telemarketing

As she takes a break from a day of shopping at Atlanta's Perimeter Mall, Bobbie Hill is approached by a rep from a nearby kiosk, who asks if she wants to enter a raffle to win $50,000 or a vacation from time-share operator Bluegreen. Hill readily agrees and fills out an entry form. But minutes later, the 61-year-old is stunned as she belatedly reads the fine print on the entry form: It says that, with her signature, she has agreed to accept phone calls not only from Bluegreen but any of Bluegreen's dozen or so marketing affiliates. Hill, who signed up for the National Do Not Call Registry several years ago just to prevent such intrusions, dashed back to the kiosk and asked her name be taken out of the drawing. "I can't believe they would do that," she laments. "I'll never sign up for anything like that again."

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