Storytelling and the Art of Persuasion
Robert Dickman is an executive coach who teaches about using stories and narrative strategies as they relate to corporate communication. I do a great deal of coaching myself and I have found his five story elements very useful for understanding why some leaders achieve long-term changes in behavior, while others do not. He and his partner, Richard Maxwell, both of whom have backgrounds in the entertainment business, have just written a book, Elements of Persuasion, that lays out their whole theory in a light, breezy style. I met with them recently. Here is an edited version of our conversation:
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