Sega Goes Beyond Sonic

The video game maker has a plan to break into the top five. It involves moving past the pre-adolescent set with fantasy, speed, and violence

Can Iron Man, the Incredible Hulk, Captain America, and Thor save Sega? The venerable video game publisher, which has been knocked around the industry like a character in a video game, is tired of being relegated to the second tier. Sega is determined to break into the top five of video game publishers in the next year. That means more than doubling the company's revenue in the midst of what could be one of the most competitive holiday gaming seasons in recent memory.

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