Peace, Love, and Corporate Sponsorship
Music festivals have come a long way since hoards of music-loving hippies flocked to Woodstock in 1969. The flower-power roots of the original open-air concerts have been replaced by a multibillion-dollar industry that attracts hundreds of thousands of festivalgoers each summer. And unlike the early days of outdoor music festivals in the 1960s, Europe, not the U.S., is the center of the recent revival in multiday events, providing double-digit returns for investors willing to take a chance on this growing sector.
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