Internet Portals Aren't Dead Yet

The surprise news that Yahoo! managed to beat Google in the University of Michigan’s American Customer Satisfaction index makes me and others like Andy Beal wonder if news of the death of portals was premature. It appears that Yahoo’s breadth of services appeals to a lot of people, while Google’s plain-jane search page doesn’t thrill them as much.

I never did understand why a lot of Internet leaders thought there wasn’t still utility in aggregating stuff on the Web in some way, and the success of feed readers, NetVibes, and other aggregators (if not iGoogle, Google’s personalized home page, which many people apparently don’t know about yet) only seems to prove it. Maybe Net-savvy folks theoretically want to avoid getting corraled into one place. But if that one place still has a lot of good stuff, they’ll keep coming.

Before it's here, it's on the Bloomberg Terminal.