IBM's Global Hold
On Feb. 5, 1924, Thomas Watson Sr. changed the name of the company he ran from Computing-Tabulating-Recording to International Business Machines. The change reflected Watson's ambitions rather than reality. C-T-R operated only in the U.S. and Canada. But since the name change, IBM (IBM) has been at the forefront of each new wave in the globalization of business—from international to multinational, and now to the next new thing. For three years, IBM has been striving to become what it calls a "globally integrated enterprise." Now, the strategy is finally starting to click.
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