Does Success Hinge on a Domain Name?

Startups scrambling for domain namesthe shorter and catchier, the betterfind themselves in negotiations with owners of desirable Web addresses

Editor's Note: An earlier version of this story incorrectly characterized the owner of the fave.com web domain as a "cybersquatter." As readers have pointed out, the term is generally used to refer to the owner of a domain name that contains a trademark that is owned by someone else. This is a corrected version.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.