Chrysler's New "Lifetime" ads Stretch the Bounds of Cred.

Chrysler has launched a new campaign touting the

Chrysler has launched a new campaign touting the “lifetime” warranty of its powertrains. The phrase, “lifetime warranty” sounds good. What it means is that the engine and transmission is warrantied for however long the buyer owns the car. Okay…not bad. Not earth-shaking. But not bad.

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