If the Times gets Freakonomics, what about everyone else?

The New York Times won’t just be hosting the Freakonomics blog (which many of us will access through RSS). Freakonomics co-author tells the Observer that the blog will expand to include more video segments, additional links to external sites, and the occasional Q.&A. with the likes of Jim Cramer of “Mad Money.”

So more than a blog on its site, the Times is getting what could develop into a Freakonomics media franchise. This leads me to wonder if there are blogs/media franchises out there that would be well-suited for BusinessWeek. Any candidates?