Helping Women Entrepreneurs Land Corporate Contracts

The Women's Business Enterprise National Council's new president believes that certification can help women-owned businesses become important links in the global supply chain

As it embarks on its second decade, the Women's Business Enterprise National Council, has chosen a new president and released results of a survey showing that female consumers will go out of their way to patronize corporations that do business with women entrepreneurs. WBENC runs a process that certifies companies as principally owned, operated, and controlled by women. A WBENC certification allows many female entrepreneurs to bid for contracts through large corporate supplier diversity programs. The group's new president, Linda Denny, recently spoke to Smart Answers columnist Karen E. Klein about her plans for the organization. Edited excerpts of their conversation follow:

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