Apple: Back to the iMac

Desktops lag laptops in PC sales, but Steve Jobs sees the latest iMac as the headquarters of an Apple product, Web service, and content universe
Apple CEO Steve Jobs shows off the new wireless keyboard as he introduces new versions of the iMac and iLife applications Aug. 7 in Cupertino, Calif. David Paul Norris/Getty Images

It didn't take long for Apple (AAPL) Chief Executive Officer Steve Jobs to get to the point Tuesday at the company's Silicon Valley headquarters. Returning to the device that helped kick off the company's remarkable resurgence, Apple gave its iconic iMac desktop computers a product refresh, and they now sport a slimmer design, glossy screens, and updated entertainment-oriented software.

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