Spock's People Search Launches Public Beta

After a huge buildup thanks to a long private-beta period, Spock is finally taking its people search engine public this morning, at least in beta mode. Although I’ve seen a demo, which looked promising, I can’t tell you how good it is until I see the real thing. But there’s certainly a need for better search technology for finding people, because it’s pretty hit-and-miss today, despite some interesting efforts, from ZoomInfo to LinkedIn to Wink. (TechCrunch has more on the field here and on Spock’s debut here.) Good as Google can be for general searches, it hasn’t nailed people search yet either—and you can bet it’s going to give it a better shot too.