Complete Fakes

For Schein Berlin, designing fake products for TV and film is very, very good business

Picture the supermarket checkout belt spilling over with its bright cornucopia: a postmodern Dutch still life. A clutch of verdant canned vegetables sits between a squat box of Altril, that trusty laundry detergent for the German hausfrau, and this week's ALEXA magazine, whose cover asks searchingly, "White Jeans: Which Ones Don't Make You Look Fat?" A bottle of Glenwood single malt looms in the background, envy and privilege clinging almost palpably to its neck. Those Morphin headache tablets suggest a girl fallen on tough times, but the Safermo condom pack perks up the scene somewhat. Whose groceries are these?

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