1-18-08 makes me wonder: Is there anything tougher than a viral campaign for a movie?

The Wall Street Journal has a story today about the lengths movie studios are going to to generate buzz months ahead of a premiere. That story focuses on the upcoming film

The Wall Street Journal has a story today about the lengths movie studios are going to to generate buzz months ahead of a premiere. That story focuses on the upcoming film “The Seeker: The Dark is Rising,” about a teenager who must find hidden talismans in order to save the world. The marketing team plans to hide talismans throughout the real world in order to drum up interest in the movie.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.