South Koreans Want Their M-TV!

Mobile TV programming on cell phones and other digital devices is hot in South Korea, though turning the mania into profits is devilishly tough

While Europe and the U.S. are trying to sort out technology standards and spectrum availability for mobile TV, a digitally advanced South Korea is watching soap operas, sitcoms, and news programs on the go. Some 7 million consumers (or one in every seven residents) regularly watch mobile TV programming just two years after Korea became the world's first country to broadcast such content to cell phones. "Pretty soon, phones doubling as TVs will be as ubiquitous as camera phones now," says Song Sang Hoon, director in charge of mobile TV at Seoul's Ministry of Information & Communication.

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