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Game Icons We Love

What makes a game character last? Top designers and executives share their secrets

Just what can developers and publishers do to create lasting franchise characters? Next-Generation speaks with leading game designers and executives to find out.

As of September 2006, Nintendo had sold 275 million Mario games worldwide easily making the little Italian plumber the best selling game character of all time. To put that into perspective, imagine all other notable game characters, combine them, and you still won't account for half of what Mario has sold. Not Halo, not Gran Turismo, not even Nintendo's own Pokemon or Zelda come close.