A Torch Lights the Way for Lenovo

By going after a look that sought to meld the Olympics with Chinese culture, the computer maker is winning by design

Lenovo (LNVGF), the world's No. 3 PC maker, has been experimenting with bold colors and graphic images in its home market of China for years. Now it's beginning to strut its stuff on the world stage. On Aug. 6, Lenovo will unveil a limited-edition notebook PC that uses some of the same design elements featured in its winning design for the Olympic torch.

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