The Law of Referability

We have all been taught that the best new contact is one who has been referred by a friend or other business acquaintance. In my experience, it’s amazing the kind of business success that can be accomplished by following what I call the "Law of Referability." The Law of Referability follows Bob Burg’s golden rule of sales: "All things being equal, people will do business with, and refer business to, those people they know, like, and trust."

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