Cornell Professor Builds on His Base

Stuart Hart, founder of "base of the pyramid" economics, talks about terrorism, poverty, and the next big corporations

As one of the founding fathers of the "base of the pyramid" economic theory, Stuart Hart plays a crucial role in reshaping the way companies view the 4 billion people who live in poverty. The Cornell B-school professor is the founder and chair of the school's Center for Sustainable Global Enterprise and an authority on the implications of sustainable development and environmentalism for business strategy. His 2005 book Capitalism at the Crossroads is required reading for many students taking classes on the base of the pyramid theory, along with C.K. Prahalad's 2004 book The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits.

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