Sharp's Mega-Wager on LCD TVs

The Japanese consumer-electronics outfit is spending $3.2 billion on a next-generation facility to produce LCDs and meet demand for big TVs

Japan's Sharp (SHCAY) is a master of one-upmanship. And why wouldn't it be? To survive and stay profitable in the flat-panel TV business, manufacturers have to pour billions into new technologies and factories that pump out ever-bigger TVs more efficiently. On July 31, President and Chief Operating Officer Mikio Katayama showed why Sharp remains a moneymaker despite its relatively small size: a $3.2 billion investment to build the world's most advanced plant for liquid-crystal displays (LCDs).

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