Who Did The Great Nike+ Social Networking Site?by
Thanks to Jack Cheng and David Armano for telling me that digital agency R/GA did the great Nike+ site which creates a wonderful experience for the runner population (or not—check out some of the comments off the post).
David Armano has a telling take on both Nike+ and the Dove Evolution ad program, both of which won awards at the Cannes Advertising Festival. Today, you need a compelling story and a great experience to build your brand. Remember that both require intimacy with your customers—and respect for them. Don’t simply send all your corporate clients to play in social networking sandboxes crawling with your 29-year-old friends.