Think Like a Financier

Before you approach a potential source, have a sense of what they'll ask you. Three hints: opportunity size, competition, and marketing and sales strategy will figure into their questions

As an entrepreneur you know that laser-like focus is what it takes to create something from nothing. Your relentless persistence often turns a "no" into a "maybe" and a "maybe" into a "yes." Your ability to repeatedly muster the guts to take outrageous risks and ignore reality has been key to your success.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.