Audi Shifts into Overdrive

Germany's No. 3 luxury carmaker, after BMW and Mercedes, is on a tear, with new luxury models and older models that retain their cachet

Audi's (NSUG.DE) hungry-looking front grille is looming ever larger in the rearview mirrors of BMW (BMWG.DE) and Mercedes (DCX). Audi's sporty new models not only are powering faster global sales growth than German rivals but are also rapidly narrowing the profit gap with Bimmers and Benzes, according to results released by the company on July 3.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.