Another Anomaly

Just off the phone from Duncan Bird, a former ad guy in London who’s now also the former VP of Futures of Sony BMG. He’s in the process of moving to New York to set up a new company of the ad agency we featured as part of our Cutting Edge Designers profiles, Anomaly. This new agency will be called, appropriately enough, Another Anomaly (damned smartypants ad people). But, while the new agency will share certain elements of business infrastructure, such as financial reporting, IT support, etc, it remains legally separate from its sister company. The set-up is an innovative solution to a problem that big corporations have wrestled with since time immemoriam. Namely. What to do when you get too big? And how to avoid being a victim of your own success?

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