Online Extra: Meet the IDEA Jury

Read up on the impressive qualifications of the judges of this year's BusinessWeek/IDSA International Design Excellence Awards

Ruth Soénius Ruth Soénius is director of user experience at Siemens Corporate Research in Princeton, N.J., and was chair of the 2007 IDEA jury. Formerly she was responsible for the strategic design programs for products and interfaces in the brand group of Siemens (SI ). She lived in Munich from 2000 to 2006 after being the corporate industrial design manager for Siemens in the U.S.

Carole Bilson Carole Bilson, IDSA, is vice-president, global design and usability for Pitney Bowes (PBI ) and oversees the award-winning product design and usability and technology support operations within Global Mailstream Solutions in engineering.

Prior to Pitney Bowes, Bilson worked at Eastman Kodak (EK ) in various product development and marketing management roles. Her most notable assignment was as worldwide marketing manager to deliver the award-winning Picturemaker, the photo kiosk that now delivers more than $1 billion in revenue each year for Kodak. In addition to holding two patents, she has been very active in the community, for which she has received numerous awards and recognition.

Bilson was recently appointed to the Pitney Bowes CEO Council. Prior to this she was appointed to lead several corporate-wide initiatives at PB by the chief information officer and chief executive officer, including the development of operating principles for employees. She is currently leading the PB User Experience Council.

Bilson has a degree in industrial design from the University of Michigan, as well as certificates in strategic marketing from Amos Tuck School, Dartmouth, and from the Berkeley Executive Program at the Haas School of Business, University of California at Berkeley, and from the Smith-Tuck Global Leaders Program for Women.

Barbara Bloemink Barbara Bloemink, IDSA, recently joined the Museum of Arts and Design in New York as deputy director of curatorial affairs and programs. Prior to that she was the curatorial director of Cooper Hewitt, National Design Museum, Smithsonian Institution, also in New York City. Barbara has also served as director and chief curator of the Hudson River Museum, the Kemper Museum of Contemporary Art and Design, and the Contemporary Art Center of Virginia, and as managing director of the Guggenheim Hermitage and Guggenheim Las Vegas Museums. She has written numerous books on contemporary art and design and has organized over 80 international museum exhibitions on these subjects, including co-curating Florine Stettheimer: Manhattan Fantastica at the Whitney Museum of American Art. Bloemink earned her doctorate in contemporary art and design at Yale University and has two MAs, one from Yale University and the other from the Institute of Fine Arts of New York University. Prior to this she completed her Bachelor of Arts degree at Stanford University.

Hillary Blumberg Hillary Blumberg, IDSA, is a vice-president and design director of home furnishings for Martha Stewart Living Omnimedia (MSO ). She is responsible for leading design development of all hard goods for the upcoming Martha Stewart Collection at Macy's (M ) and oversees the design and execution of the Martha Stewart Crafts line that will debut in 2007.

Blumberg joined MSLO in 1997, initially designing hard goods for the Martha Stewart Everyday program at Kmart. As design director for the program, she and her team of industrial designers have successfully launched seven collections for the line including housewares, garden, and ready to assemble furniture.

A graduate of the Rhode Island School of Design, Blumberg previously designed for Swid Powell, where she created tabletop and gift ware for a diverse roster of clients including Gucci, Disney (DIS ), the Museum of Modern Art, and DKNY (LVMH ), and played a leading role in launching the Calvin Klein Home Collection.

Prasad Boradkar Prasad Boradkar, IDSA, is an associate professor in industrial design at Arizona State University in Tempe. He holds degrees in industrial design and mechanical engineering, and has held positions at the Delft University of Technology in the Netherlands as well as ITT Technical Institute in California. At ASU, Boradkar teaches senior design studio, design history, and materials and processes at the undergraduate level, and a graduate course that explores the cultural dimension of designed objects. He is the co-director and project leader of InnovationSpace, as well as co-director and founder of CriticalCorps. The central objective of his research activities is to perform critical cultural analyses of objects, thereby expanding their accepted meanings in industrial design discourse. He is currently working on a book titled Designing Things: A Critical Introduction to the Culture of Objects, to be published by Berg Press in Britain.

Moira Cullen Moira Cullen, design director, Coca-Cola North America (KO ), has built a career directing creative business solutions that honor the essence and heritage of organizations, institutions, and brands. A design strategist, writer, and educator, she was creative director for one of Japan's leading fashion specialty retailers; design research manager at Pentagram; marketing director at the Pushpin Group; AIGA's national director of programs; and department chair of communication arts at Otis College of Art and Design. At Hallmark Cards , she led the corporate design group and leveraged design as a corporate asset. Her essays and criticism have been published in leading design publications and anthologies. She is past president of AIGA's Los Angeles and Kansas City chapters and AIGA's Center for Brand Experience, serves on AIGA's national board, and was named an AIGA Fellow. She lives in Atlanta where, as design director, she and her team are responsible for Coca-Cola's North American brands.

Uday Dandavate Uday Dandavate, IDSA, is a founder and chief executive officer of SonicRim (, a global design research company. Dandavate leads a multidisciplinary team at SonicRim, where he studies people, cultures, and trends around the world, in order to drive design and innovation strategies for his clients. A firm believer in the participatory approach to design, he has helped many Fortune 500 companies gain insight into consumer behaviors and helped develop innovation strategies.

Dandavate is a founding faculty member at the 180 Academy, an innovation university located in Denmark which is promoted by a consortium of leading global corporations ( He is also one of the founders of a global initiative, Design with India, which is focused on establishing a global think tank for establishing design and innovation partnerships with India.

Robin Edman Robin Edman has served as the chief executive of the Swedish Industrial Design Foundation (SVID) since 2001. SVID is a promotional organization aiming to improve the awareness, within the private and public sectors, of the importance of design as a competitive tool and to encourage the integration of design methodology into their activities. Before joining SVID, Edman held numerous positions within the Electrolux Design (ELUX ) organization. In 1981, he started as an industrial designer and later advanced to assistant director of industrial design located in Stockholm. In 1989 Edman moved to Columbus, Ohio, as vice-president of industrial design for Frigidaire, where he also initiated and ran the Electrolux Global Concept Design Team for forecasting of user needs. In 1997 he moved back to Stockholm as vice-president of Electrolux Global Design. He graduated in industrial design in 1981 from Rhode Island School of Design.

Chris Hacker Chris Hacker, IDSA, is chief design officer, global design and design strategy, at Johnson & Johnson Consumer Group of Companies (JNJ ). He established a global design team based in New York City and is responsible for making design a competitive advantage for Johnson & Johnson. He recently led the redesign of Rembrandt Toothpaste. His role currently is to lead all creative processes for brand identity, packaging design, and brand imagery.

Hacker was senior vice-president of global marketing and design for Aveda prior to joining Johnson & Johnson. Chris has more than 30 years of experience in marketing, product and package design, and creative development, having also worked for Warner Bros. Studios , Steuben Glass, Dansk International Design, GAF, JCPenney (JCP ) and Henry Dreyfuss Associates.

Hacker is a formally trained industrial designer and received his BS in industrial design from the University of Cincinnati.

Under his leadership, Aveda was awarded the 2004 National Design Award for Corporate Achievement from the Smithsonian Cooper-Hewitt National Design Museum. His work has also been featured in the Whitney Museum of Art and showcased in Industrial Design magazine.

Andreas Haug Andreas Haug is currently a partner at Phoenix Design in Stuttgart, Germany. After completing his Abitur (general qualification for university admission) and commercial/technical training at Daimler-Benz in Stuttgart, Haug started studying design in 1968 under Professor Klaus Lehmann at the Staatliche Akademie der Bildenden Kûnste (State Academy of Applied Arts) in Stuttgart. In 1972 he joined Esslinger Design where he became a managing partner in 1975. From 1982 to 1984 Haug worked in the same capacity at frogdesign, where he served as a design consultant and vice-president of design from 1984 to 1987. Together with Tom Schönherr, he founded Phoenix Product Design—today's Phoenix Design—in 1987.

Gavin Ivester Gavin Ivester, IDSA, is senior vice-president and general manager, international footwear, at PUMA (PUMG ). His design perspective stretches from the extremes of technology to the fashion runway. Experience working with Apple (AAPL ), Nike (NKE ), PUMA, and in consulting has formed an approach that favors desirability, ease of use, and high performance in creating landmark products. At PUMA, Ivester leads an international team of more than 100 designers, developers, and product managers creating seasonal collections of sport lifestyle sneakers. Directing strategy and structure while achieving fast business growth, he has also managed to earn new patents for key footwear technologies as well as direct design for the watch and eyewear collections.

Ivester earned his BSID degree at San Jose State University. He lectures on design topics regularly, and his designs have won international awards from IDSA, ID magazine and iF (Germany).

Jonathon Kemnitzer Jonathon Kemnitzer, IDSA, is a principal of KEM STUDIO, a design studio fusing architecture and industrial design. His work has been recognized in numerous design competitions and is included in the permanent collection of the Chicago Athenaeum Museum of Design. Kemnitzer has several published articles, patents, and trademarks. He is active in the industrial design community as a designer, educator, and member of several professional associations. He has served as director of the department of design at the Kansas City Art Institute in addition to serving as a guest lecturer at the University of Kansas.

Franco Lodato Franco Lodato, IDSA, is managing director at Pininfarina Extra USA (PNNI ). Prior positions include professor at the University of Montreal School of Design and vice-president of design, exploration, and development for Herman Miller (MHLR ).

His recent design work on the Maserati Birdcage 75 won the prize for best concept car at the Geneva Car Show in March, 2005, and the Concours d'Elegance at Pebble Beach USA in August, 2005.

At his former position as chief designer for Motorola iDEN Subscribers Group (MOT ), Lodato was the design strategist and visionary of new phones and co-branding for Sprint Nextel (S ) products and its partners worldwide, including the Wearables Offspring concepts, NASCAR series, Phat Farm, Baby Phat, and the special-edition phone for Bloomingdale's. He holds 45 U.S. design and implementation patents in very well known consumer products.

Lodato's visionary design philosophy is being presented in the book Bionics in Action by Jens Bernsen.

Sigi Moeslinger Sigi Moeslinger, IDSA, is a partner at Antenna Design New York, which she co-founded with Masamichi Udagawa in 1997. Antenna's design projects range from public and commercial to experimental and artistic, typically spanning object, interface, and environment. Antenna's user-centered design approach helps understand human behavior, which is particularly important when designing the unfamiliar elicited by new technology. Antenna's work has won numerous awards, including recognition from BusinessWeek/IDSA, ID, Fast Company, and Wired magazines. In 2003 and 2006 Antenna was a finalist for the National Design Award in Product Design from the Cooper-Hewitt National Design Museum.

Moeslinger holds a Masters in interactive telecommunications from New York University and a BS in industrial design from Art Center College of Design.

Richard Sapper After studying philosophy, anatomy, engineering and business at the University of Munich, Richard Sapper entered the styling department of Daimler-Benz. In 1958 he moved to Italy, where he worked first for Gio Ponti, then for the La Rinascente department store.

Since 1980 he has been the corporate product design consultant of IBM (IBM ), responsible for IBM's worldwide product design. From 1985 to 1996 he taught at a summer program at Yale University in Brissago. In 1986, he took part in the 17th Triennale with an experiment in new forms of housing.

Sapper lectures at numerous universities all over the world. He has taught product design at the Hochschule für Angewandte Kunst in Vienna, and been resident professor for product design at the Academy of Fine Arts in Stuttgart, Germany. He has also lectured at the Domus Academy in Milan, the Central Academy for Art and Design in Beijing, the University of Buenos Aires, and the Royal College of Art in London.

His main interest has always been the design of technically complex objects. He has designed ships and cars as well as toothbrushes and wristwatches. Products designed by him have won many awards, among them the Compasso d'oro in Italy and the IDEA. More than 15 are in the permanent design collection of MOMA. Among his many clients are companies such as IBM, Fiat , Alfa Romeo , Artemide , Alessi, and Knoll International.

Michael Schrage Michael Schrage is one of the world's leading experts on the economics of innovation. He helps companies worldwide design innovation processes that maximize return on investment by managing the links between innovation, the supply chain, and the customer cost-effectively. Schrage is author of the book Serious Play: How the World's Best Companies Simulate to Innovate.

Schrage also authored the critically acclaimed Shared Minds: The New Technologies of Collaboration, the first book to explore both the tools and dynamics of successful collaboration in business, science, and the arts. Both Serious Play and Shared Minds have been adopted as standard business school and undergraduate texts.

A senior advisor to MIT's Securities Studies program, Schrage is increasingly in demand as an expert on national security issues. He has been a research associate at MIT Media Lab and holds an appointment at MIT's Sloan School of Management.

Milton Tan Milton Tan, PhD, RIBA, is a Fellow at the Ministry of Information, Communications and the Arts (MICA), Singapore, seconded from the National University of Singapore to pioneer national strategies for Singapore's creative industries and design. He is concurrently the founding executive director of the DesignSingapore Council, the new lead agency for the cross-disciplinary promotion and development of Singapore's design sector—covering "image making" (visual communications, fashion, etc), "object making" (product and industrial design, furniture, etc), and "place making" (interior design, architecture, etc).

A design strategy consultant to public- and private-sector organizations, Tan has also been a judge for a number of international architecture and design competitions, reviewer and referee for academic papers, and speaker at international conferences. He is currently working on a book, Life on the Edge of Creativity, which deals with the ironies and conflicting interests of creative culture.

Tan is a corporate member of the Royal Institute of British Architects (RIBA) and a UK Chartered Architect, and holds a PhD in design creativity from Harvard.

Stephen Wilcox Stephen Wilcox, PhD, FIDSA, holds a BS in psychology and anthropology from Tulane University, a PhD in experimental psychology from Penn State, and a certificate in business administration from the Wharton School of the University of Pennsylvania.

He is the founder and a principal of Design Science, a 20-plus person Philadelphia-based firm that specializes in helping companies make their products as "user-friendly" as possible. He is also the chair of the Human Factors Professional Interest Section of the Industrial Designers' Society of America (IDSA), a former vice-president of IDSA, and a member of the IDSA Academy of Fellows.

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