Applying Oneself, Creatively

Some B-schools are offering unusual ways for applicants to express themselves, showing admissions officers a more complete picture

The admissions staff at the University of Colorado at Boulder Leeds School of Business University of Colorado at Boulder could hardly believe their eyes when MBA applicant Kim Curtis walked into their office last fall carrying a box holding a 14-inch organic-chocolate ganache truffle cake. One by one, the admissions officers emerged from their offices to steal an admiring glance at Curtis' culinary creation, which she had labored over for two days in her kitchen.

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