Are Big Ad Agencies So Clueless That Corporations Should Avoid Them?By
I’ve been spending much time with ad agencies and focus groups lately and can only conclude that—with some exceptions—they are mostly clueless. Three years ago they had a traditional knowledge about consumers but didn’t know much about social networking and web 2.0 technology. Today, most of them don’t know about consumers and don’t know much about social networking and web 2.0 technology either. Mainstream ad agencies have one refrain—one message to their corporate clients—do social networking, do social networking, do social networking.
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