AOL Joins the Ad Acquisition Party

With its plan to purchase Tacoda, AOL will take on Google, Yahoo and Microsoft in the swelling online advertising market

AOL, once a leader on the World Wide Web, is lately playing catch-up—most recently in the acquisition arena. On July 24, the company announced plans to acquire Tacoda, an advertising company that tracks what people do on the Web and uses that information to determine where to place online ads.

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