TiVo Targets the Mainstream

The DVR pioneer hopes to gain customers with its price-slashed TiVo HD, but subscription costs and shrinking market share remain concerns

Can a low-cost, high-definition digital video recorder clear up TiVo's blurry picture? The pioneer of digital video recording, which finds and automatically records favorite shows to a hard drive, is betting that a sharply lower price for its cutting-edge box will attract millions of new customers this holiday season.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.