Ordinarily I Wouldn't Believe This Either, But I'm Looking At It Right Now.

Spotted at 1:29 PM Eastern Standard Time, Friday, July 20:

A rainbow, directly over News Corp’s Manhattan headquarters at 1211 Avenue of the Americas.

This, I can see from my window at BusinessWeek (the offices of which are helpfully located at 1221 Avenue of the Americas). Sadly cannot see whether Dow Jones’ downtown digs are at said rainbow’s terminus.

Before it's here, it's on the Bloomberg Terminal.