Disney's Wish Upon a CD

Its music label is offering a new gadget called CDVU+ with loads of interactive features. But can it draw buyers while CD sales continue to fall?

Compact disc sales are plummeting, but Disney (DIS) is making what may be a last-ditch effort to buck the trend. Disney's Hollywood Records label introduced a version of CDs, dubbed CDVU+ (pronounced "CD view plus"), that include such interactive features as videos and high-resolution photos embedded in a digital magazine format. "We don't think the CD is dead," Hollywood Records General Manager Abbey Konowitch said at a press event July 18. "We decided to enhance the consumer experience rather than run from the format."

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