Build-A-Bear with Wheels

Ridemakerz is off to a fast start, offering kids the chance to build customized model cars, and giving parents a much-needed pit stop

In 2005, Larry Andreini approached two entertainment producers about a possible television show, but their meeting didn't lead to a TV hit. Instead, the pair gave Andreini, an entrepreneur with a track record that includes founding a customer loyalty program and a telecommunications exchange, the concept that would become his next business: Ridemakerz, a do-it-yourself custom model car retailer.

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