IT's Star Turn

To thrive in the 21st century service economy, startups and old-line companies alike must shift their IT geeks to the front lines of innovation

The fundamental shift of the U.S. economy from one based on industry to one based on services has been covered in this column and elsewhere. While some companies—and indeed industries—still resist the trend, the innovators have recognized that the production of value lies in the creation of services, and have adapted accordingly.

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