Driving Video Game Ad Revenues

Double Fusion CEO, Jonathan Epstein outlines opportunities in game marketing

Video games have, just as movies before them, gone the way of pursuing alternative revenues to drive incremental profitability, to stave off increasing development costs and to spur innovation. Consider the transformation in Hollywood: it's moved from the box office being the only connection to the consumer to a world where movie viewing is on consumers' terms—what they want, when they want it. This transformation delivers multiple paths to profit: on-demand available 24/7, DVDs, and ad or subscription supported broadcast. We can be equally enthusiastic about the coming shifts in the gaming business—many supported by advertising.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.